CHECK

IT OUT

Make energy saving a family task.

DESIGN CHALLENGE

Why do family members lack awareness of energy saving?

Persona

INSIGHTS

Why people do not have the awareness to save energy?

INSIGHT 1.

Only the person who pays the electricity bill is sensitive to how much money is spent on
electricity every month.

INSIGHT 2.

People only have feelings when changing "watt/hour" into "dollar".

INSIGHT 3.

People in Taiwan seldom check the electricity meter. Most people only read them at the
end of the month ( to record the number and see if the amount on the bill is right). Thus
people have no idea how much electricity they've spent until the end of the month.

INSIGHT 4.

The watt-hour meters are designed for the professionals to read, not for citizens. There's
too much unnecessary information on it which makes people confused. Besides, many
people do not know how to calculate the fee because it is complicated. These are also the
reasons why people seldom read the meters.

IDEATION

1. Brainstorm

2. Storyboard

3. Idea Sketch 300+

◆ Part of our home, part of our life
◆ Easy to access and easy to read
◆ Visualization and Reification
◆ Interact with people
◆ Family goal and reward

CONVERGE

Easy to access, easy to read.

Finally, the image of "clock" came out. Clocks are part of our home and people check it for time every day. What if we use the concept of "clock" in the electricity meter: make it easy to read, part of our home, and can be seen at any time.

Set a family goal.

"Motivation" and "awareness " are created by "goals". If energy-saving becomes a "goal" that every family member agrees, it will be much easier to call everybody into action.

Saving electricity is saving money.

"Saving money" is the goal. Since. Let people know how much money they can save by saving electricity. Family members can set their goal (how much money they want to save) together and move toward it.

Hou-Jen Chen, Hsuan-Tzu Shen

Responsible for: problem clarify, storyboarding, ideation,

product design, UI/UX design

SHEN.